2023 to present. Intervention | Public | Pedestrian Safety
Peter & Richmond intersection, Toronto. Afternoon Rush Hour.
Avery Goodcall hands out yellow and red cards to drivers blocking crosswalks and intersections.
Presented by the Federation of Incredibly Friendly Artists (FIFA)
2026: Addition of Assistant Referee Colin Offiside (Pascal Murphy)

The Crosswalk Referee performance was widely covered in the media including CBC News, The National, Global News, CTV News, Breakfast Television, CBC Radio and the New York Times.

New York Times, photo by Ian Willms July 14, 2026 from article: 'World Cup: in Photos'
https://www.nytimes.com/2026/07/14/sports/soccer/world-cup-photos.html

CBC Metro Morning Interview June 2026
https://www.youtube.com/watch?v=GOqniQ-SSg8

Global News June 2026
https://globalnews.ca/news/11908609/traffic-referees-toronto-streets-rush-hour/

CTV News 2023
https://www.ctvnews.ca/toronto/article/this-is-why-a-fake-referee-is-handing-out-yellow-and-red-cards-to-toronto-drivers/

Breakfast Television 2023
https://www.breakfasttelevision.ca/videos/why-this-man-decided-to-become-torontos-traffic-referee/

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     Ian Willms (NY Times) 
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     Ian Willms (NY Times) 
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     Avery Goodcall 
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